Create captivating or funny video ads for immediate attention. Now my business strategy involves a healthy balance of documenting and creating, and it works. Documenting is how you build a real, authentic personal brand that inspires, builds trust, and creates loyal fans. Creating can be great - but only for ads and short-term attention. Gary Vaynerchuk’s podcast on Document, Don’t Create changed my life forever. While this skyrocketed my sales and popularity in the short term, it had a negative effect on my happiness. When I first started sharing content on YouTube, I was creating a persona based on what I thought would sell rather than just being myself. If you don’t portray who you really are, you’re going to fail long term. Fans wish they had the lives of influencers, and influencers are under pressure to constantly “create” to please their fans. The Oracles is an invitation-only brain trust of the world's leading entrepreneurs sharing their best success strategies. ” However, the most informative, mindset-altering episode on any podcast I’ve heard to date is with Tom Bilyeu’s, The Quest To Make An Impact, on “The Ed Mylett Show.” 89 of “Grant Cardone’s Power Players Podcast. 608 of the “Lewis Howes School of Greatness Podcast ”) and Tim Story on EP. There are outstanding lessons with Jay Shetty on “Cultivate a Monk Mindset” ( EP. 'The Ed Mylett Show,' Tom Bilyeu: The Quest To Make An Impact Cole Hatter, full-time dad and husband, part-time owner of five seven-figure businesses, investor, and founder of Thrive: Make Money Matter follow Cole on Instagramģ. The takeaway is: Don’t try to be something to everyone. That way it’s one topic, three options and three price points.
Maybe I’d start with an online course (cheapest), then offer a live event (larger investment), and then offer coaching (largest investment).
Then I’ll create several price point options. So I’ll only offer specific real estate content, not “general” business training.
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For example, if I’m speaking at a real estate event, the audience wants to learn how to invest in real estate. So instead of offering my entire product line to the audience, I bundle them based on the audience so there are only two to three total offers. This directly impacted my business because when I speak on stage I offer products and services. So instead of offering a client 20 different products, stick to three or fewer and you’ll have a higher conversion rate. When people have too many choices, they’ll actually choose nothing at all. In this episode, Ferriss talks about the brain science behind decision fatigue. 'The Tim Ferriss Show,' Episode 44: How To Avoid Decision Fatigue
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